Kirby Atwell from iCandy Homes is on the podcast today! This guy got his feet wet in realty with a rental property in Hawaii when he was still in the military, and now he’s winning clients with bandit signs. Who’d have thought you could turn over million-dollar properties with old-school marketing like that? He’s sharing that strategy and few of his other profit-making secrets today, and you’re definitely going to learn how you can apply modern marketing to the tried-and-true methods of our business.
Something as easy as SEO keywords can transform your signs into the pull you need. Kirby shares how one simple word like “fast” on a bandit sign totally skyrocketed his client list. He surveyed his clients and asked them directly why the sign was effective and it completely revamped his approach to marketing.
Kirby’s ability to work with the psychology of this business is what really helps him nail these big sales. He’s all about talking, negotiating, and vetting. That’s right, vetting. Kirby will vet for anyone, including partners, clients, and contractors. He breaks down his vetting strategy for contractors as:
- Start a bidding process between 6-8 contractors
- Show each contractor the property at the same time - let them know they’re competing!
- Choose your top 3 or 4 bids
- Check out the top contractors’ previous and/or current projects to get a feel for how they work
This is just one of the many strategy nuggets Kirby is dropping on today’s episode. He truly understands what motivates this business, so catch up with him and a few of his biggest influences by tuning in now.
MINUTE MARKERS
- 3:03 - Meet Kirby Atwell!
- 3:42 - Kirby’s expertise in fix-and-flip AND brokerage
- 4:40 - Why and how Kirby’s fix-and-flip partnership works
- 5:15 - What it’s like to work with $1Million+ properties
- 6:57 - Rich Dad Poor Dad radically changed Kirby’s perspective
- 8:39 - The biggest influence in Kirby’s career is his mom (no joke!)
- 10:00 - What big lesson did Kirby learn from contractors?
- 11:45 - The processes and systems Kirby applied after his contracting experiences
- 12:47 - Kirby’s inside tips for finding the best contractor
- 14:17 - Kirby’s Secret Sauce (or, his personal profit-making strategy)
- 14:50 - How old school bandit signs work for Kirby’s team
- 16:20 - You’ll never guess Kirby’s marketing strategy
- 18:00 - Insider Strategy: How to save your phone number as a website
- 19:40 - How Kirby designs his marketing survey
- 21:40 - Kirby’s best piece of business advice
- 24:55 - How to use the hard stuff – like negotiation and sales – to build your business
- 26:35 - Kirby breaks down his psychology of the sale with Sean Terry’s podcast
- 27:30 - Kirby’s favorite motivational quotes
- 29:50 - How to take a smart risk
- 31:00 - Kirby’s favorite apps and how they keep him organized
- 32:35 - Kirby’s winning morning routine
- 33:00 - What’s in Kirby’s green shake?
- 34:13 - Kirby’s most important life lesson
- 37:12 - What is Kirby most grateful for?
- 38:06 - Why you need a mentor from Day 1 (and how to vet them)
- 38:58 - How starting a family changes Kirby’s business perspective
- 41:00 - Get in touch with Kirby (and ask about joint ventures!) kirby@icandyhomes.com
Tweets
The whole thing is learning how to negotiate with the seller, that’s where you going to get grand slam deals.
You really got to invest in yourself and invest in your knowledge.
RESOURCES
Check out Kirby’s website. And if you’re in the Midwest, get with Kirby for some winning joint venture opportunities: kirby@icandyhomes.com
And if you haven’t read it yet, you need to catch up with the rest of us: Rich Dad Poor Dad
Podio & Strikingly for website design
Sean Terry’s Ultimate Real Estate Investing Podcast
Brian Tracy’s Success Channel
Microsoft’s OneNote app
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