REMEMBER BE A SERVANT: Episode 31: Josh Schoenly The Real Estate Digital Marketing Wizard

Today’s guest - Josh Schoenly, The Client Alchemist – has one of the smartest real estate investment strategies I’ve seen. He knows that working smart is a supplement for the hard work you’re already putting in, and the processes he talks about today are going to totally transform your digital marketing strategy. I ask him the hard questions you wanted to know in order to get your social media working for you. Finding invisible audiences, reconnecting with old clients, and starting the conversation with new ones are all part of Josh’s strategy.

Josh is the co-founder of Client Alchemist, and he helps investors connect with clients all across the globe. His four step process, which he calls “The Hierarchy of Connecting” will break you out of that sales-person mentality:

Identify
Attract
Connect
Converse

And that fourth step is the most important. Starting that conversation instead of focusing on the conversion is the key to Josh’s success. Serving people - embodying that mentor persona - is exactly how you will stay productive and profitable in this business, and we get into the ways you can do that in today’s episode.

MINUTE MARKERS

3:13 - Josh Schoenly is doing big things in Harrisburg, Pennsylvania
4:10 - How did Josh get involved with real estate?
7:34 - Reading Rich Dad Poor Dad changed Josh’s life (as it does for most of us!)
8:36 - Josh breaks down the “enough is enough!” moment in his career
10:50 - Who influenced Josh the most?
12:05 - The hard lessons Josh learned from those money pit properties
13:28 - We discuss why perfection is the enemy of productivity
14:20 - Josh shares his #1 Investing Strategy (although it’s a little old school)
15:37 - How to strategize your efforts online with Facebook
19:02 - Josh’s 4 Step Strategy: The Hierarchy of Connecting
21:08 - Creating content online to identify and attract your “invisible audiences” online
22:55 - Taking advantage of local advertisement
24:30 - How Josh connects with his audience and builds a fan base
25:25 - Connecting and conversing work together in Josh’s strategy
26:00 - Breaking out of the sales-person mentality: more listening, more conversations
28:12 - Josh shares number advice for running a successful business
29:23 - Josh had a breakthrough when he put his business blinders on
31:04 - Josh’s favorite motivational business quote
31:48 - Secrets of the Millionaire Mind changed Josh’s life
32:33 - Josh and Cory debate over the better Podcast apps
36:03 - Josh’s 4 kids mess with his morning routine
38:34 - What is Josh grateful for now?
41:11 - How coaches and mentors transform your perspective
44:11 - Truth and accountability will take you far in this business
47:13 - Josh’s biggest motivator might surprise you