In the real estate business finding that highly-motivated seller is a critical to success. My guest today is Chris Richter, co-founder of a company called Audantic which handles statistics and analytics for real estate and investors. Chris takes tons of data and breaks it down to give his clients the best results for finding those highly-motivated sellers and scaling their business. Chris has been involved in wholesaling in the greater Seattle metro area and has developed an outstanding data mining business.
"Marketing without analytics is like going golfing without knowing where the hole is."
Chris went to school for Astrophysics and was an engineer for almost five years. He tells us that he worked ridiculous hours and had friends in real estate that seemed happier than him. After some missteps, he was on his way and he shares a ton of great insight on this episode.
"I think the industry is changing like every other industry and is leading more into data and modelling."
Today’s Topics Include:
- Chris’s marketing through direct mail
- Using analytics to your benefit
- How the real estate market is moving more into data
- Scaling through the use of analytics
- Chris’s approach to locating motivated sellers
If you’d like to find out what’s going on in your area and how Chris can help you, send him an email at info@audantic.com
If you want something, go get it. It’ll be hard. Don’t complain about it. Just go.
Links and resources:
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